Conducting regular social media audits should be a crucial part of an organisation’s communications programme. However, once the hard work of implementing a strategy has taken place, the process of keeping on top of progress against goals and objectives is often overlooked.
What is a social media audit?
A social media audit is used to determine what is and isn’t working by analysing a range of insights from your social channels. A thorough audit would also analyse online conversations around topics related to your business activity and take scope of what your competitors are doing.
Here are 5 reasons why
- Gauge what content is or isn’t performing.
- Understand your audience segments better.
- Take stock of how your social activity compares against competitors.
- Understand if your digital activity is meeting KPIs.
- Increase social media’s ROI (return on investment) by reducing costs and achieving better results.
A social media audit enables you to compile all this valuable information in one place. Once you have these insights down, you can then begin to maximise your findings.
By addressing weakness in your social media strategy, using findings from your social media audit, you’ll begin to see a higher return on investment as you strengthen your online presence and curate a more engaged community base.
If your business is looking to perform a social media audit to better inform your social strategy, Greenhouse PR can help. Please get in touch to find out more about our digital service that can be tailored to your needs.