Anna Guyer, founder of Greenhouse, said: “We feel extremely privileged to work with pioneering organisations such as Pivot Power, Yora and Send a Cow, and we invest a tremendous amount of effort and energy into every campaign we deliver, so these awards mean a lot to us.
“Climate change has never been higher up the political and media agendas and, as a specialist green PR agency, we’re uniquely placed to champion the change makers and support the urgent transition to a sustainable economy that benefits both people and planet.
“This has been a momentous year for Greenhouse – our team has expanded, enabling us to scale our impact, we’ve worked on some incredible campaigns and we’re opening a new office in London next week. Having our work commended by the industry’s leading trade association is the icing on the cake.”
Media Relations award
With pets responsible for a fifth of global meat production, and increasing numbers being fed human grade meat, the carbon footprint of the average dog is twice that of a 4×4 car.
Enter Yora, the world’s most sustainable dog food, made from insect protein. Greenhouse launched this innovative product in January 2019, achieving widespread national and international coverage and generating debate on agenda-setting news programmes.
A high impact press launch in Hyde Park resulted in 130+ articles with a combined circulation of 2.8 billion, 67,000 video views and a surge in enquiries from potential stockists in the UK and overseas.
Yora backer and founder of Pets Corner, Dean Richmond, commented: “Greenhouse smashed this launch ‘out of the park’. They demonstrated great insight and knowledge of the media landscape, resulting in widespread coverage across national, broadcast and international press.”
The PRCA DARE awards judges said it was “a fantastic, well thought through and comprehensive campaign” and described Greenhouse as “a very worthy winner!”.
Corporate Affairs award
Greenhouse was commissioned to launch Pivot Power’s £1.6bn plan to build the world’s biggest network of grid-scale batteries and rapid electric vehicle charging infrastructure.
The challenge was to present an unknown organisation as a credible developer and attract interest from investors, local authorities and policy makers.
Greenhouse positioned Pivot Power as a leader in the UK’s low-carbon transition and secured over 75 articles with a potential online readership of 675 million, growing their social media community by 700%. The launch generated interest from the Home Secretary, National Grid, major international investors, and German Ministry for Economic Affairs and Energy.
Matt Allen, CEO of Pivot Power, commented: “The support from Greenhouse and the results they achieved were phenomenal. We have been blown away by the volume and breadth of media coverage and reaction on social media.
The team’s industry knowledge and the speed with which they got to grips with our business was impressive. They have a spectacular ability to think both strategically and ‘outside the box.”
The PRCA judges said it was a “comprehensive campaign with great attention to detail, demonstrating impressive results.”
Charity / Not for Profit award
Greenhouse worked with international development charity Send a Cow to launch its #DontWasteXmas campaign.
Competition for column inches is particularly fierce during the festive season, so Greenhouse needed to create a compelling story that would encourage people to waste less this Christmas and instead donate money to Send a Cow.
We delivered the most successful PR campaign Send A Cow has ever experienced, securing wide-ranging national coverage including Sky News, talkRADIO, Daily Telegraph, Mirror, Sun and Metro. Many consumers commented that they were more aware about waste at Christmas on social media and the charity achieved their fundraising target.
Joanna Brownbill, Head of Communications at Send a Cow, said:“Greenhouse went above and beyond for the launch of our #DontWasteXmas campaign. We have had the best media coverage that we have ever achieved, across broadcast, radio, national and regional media. It makes a real difference – encouraging people to buy presents at Christmas that will genuinely change lives and impact some of the world’s poorest people.”
The PRCA judges described it as “an extremely impressive and creative campaign which demonstrated a clever use of CGI.”
Whether it’s embedding nature friendly principles in farming policy, increasing uptake of sustainable palm oil or lobbying against toxic viscose in the fast fashion supply chain, each one of our campaigns delivers tangible impact.