Project

Tackling pets' unsustainable meat consumption

Client

Yora Pet Foods

Sector

Food & farming

Testimonial

Greenhouse smashed this launch ‘out of the park’.

They demonstrated great insight and knowledge of the media landscape, resulting in widespread coverage across national, broadcast and international press.
Dean Richmond, Founder, Pets Corner

Challenge

Studies suggest a dog’s carbon footprint is twice that of a 4X4 car and growing trends encouraging pet owners to feed their dogs human grade meat have increased their environmental impact.

Solution

Enter Yora, the world’s most sustainable dog food, made from insect larvae. Greenhouse partnered with a TV vet, refined the messaging and seeded the story with key contacts, with the aim of generating discussion and debate on agenda-setting national news programmes.

Result

Enter Yora, the world’s most sustainable dog food, made from insect larvae. Greenhouse partnered with a TV vet, refined the messaging and seeded the story with key contacts, with the aim of generating discussion and debate on agenda-setting national news programmes.

Impact

Widespread national and international media coverage with a combined circulation of 2.8 billion, generating retailer enquiries and a surge of traffic to the Yora website.

Media Coverage

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