Project

Transforming the banking sector

Client

Triodos Bank

Sector

Finance

Testimonial

The Greenhouse team supported us to deliver one of our most successful campaigns to date in ‘Change Your Bank, Change The World.’ From developing a strong call to action, to securing environmental activist, Lily Cole, as our lead spokesperson, Greenhouse was instrumental in ensuring our message had maximum impact. Following the coverage that the team secured across national and consumer press, we’ve seen a record number of current account applications. Greenhouse continues to be a strong partner – the team have excellent contacts in the media and really understand our ethos.
Zoe Sear, Head of Marketing and Communications, Triodos Bank UK

Challenge

The current banking system is broken. Since 2016, the top five UK banks have pumped nearly £150 billion pounds into fossil fuels. Our challenge was to empower more people to put their money behind the environmental movement and really make a difference. We can all make change happen. Change your bank, change the world.

Solution

Greenhouse launched ‘Change your bank, change the world’ during a period of heightened environmental awareness to inspire consumers to move their money and support a greener future. We secured and facilitated the involvement of lead ambassador Lily Cole and supported on video content creation, data analysis, stakeholder comms and media relations with national and consumer press.

Result

Media highlights included coverage in The Guardian, BBC Radio 4 Money Box, The Independent, The Ecologist and Balance Magazine. In total, we delivered 17 pieces of coverage, with a reach of >852 million and an estimated 4 million coverage views. Lily Cole’s Instagram post generated over 2,000 likes and her Instagram stories were broadcast to 88,000 followers.

Impact

The campaign resulted in a record number of applications for PCA accounts with Triodos Bank UK. Campaign also generated widespread engagement across social media, including tweets from Hugh Fearnley-Whittingstall, Friends of the Earth and Extinction Rebellion.

Media Coverage

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