Project

Tackling Air Pollution Inside Cars

Client

Airlabs

Sector

Innovation

Testimonial

"Greenhouse understand the issues and they were able to deliver valuable insight on the positioning and how to generate profile and investment for Airlabs innovative products."
Sophie Power

Challenge

Billions of people globally breathe unhealthy urban air which damages their health and reduces life expectancy. Asked to launch a Kickstarter campaign for first product that cleans dangerous NO2 from inside of cars.

Solution

Launched the AirBubbl, partnered with a leading scientist to raise the profile of the dangers and the extent of air pollution inside cars, and invited journalists to trial and test the product.

Result

Delivered >30 pieces of coverage with a combined reach of 4.2 million, including two broadcast reports on BBC World Service programmes and BBC Radio 5 Live. Sparked debate in the media on the issue of in-car air pollution, and raised awareness of the Kickstarter opportunity.

Impact

The Airbubbl Kickstarter hit its target, which meant Airlabs could develop the innovative product and put it on the market and reduce air pollution exposure inside cars.

Media Coverage

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search