Project

Save Our Soils Campaign

Client

Sustainable Soils Alliance

Sector

Resources

Testimonial

"Greenhouse has given a huge boost to the Sustainable Soils Alliance. They combine a structured, systematic approach with a broad, deep knowledge of where and how impact can be achieved, all implemented with creativity and fluidity."
Ellen Fay

Challenge

To reverse soil health decline and to affect a step change in political and public understanding and appreciation of soil.

Solution

Parliamentary launch at the House of Commons for the Sustainable Soils Alliance, which encouraged collaboration among businesses, scientists, academics, farmers and NGOs. Social media campaign drove engagement and put soil at the heart of the Government’s 25-year Environment Plan.

Result

Strong coverage on soil health crisis in major national and farming media and assets shared on social media by high profile influencers – creating a consistent call to action.

Impact

Soil health is now recognised as central to the future of the Environment Plan. Gove has given SSA a mandate to hold the government to account on soil policy.

Media Coverage

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