Project

Putting climate at the heart of the general election

Client

ClientEarth

Sector

Campaigning

Testimonial

"Fantastic results, and great to see the story mentioned in so much follow up coverage and so widely debate by MPs and in so many articles on the election campaigns.

Great work team!"
Martin Watters, Communications Manager, ClientEarth

Challenge

Climate change should be a focus of the 2019 general election as a critical issue that matters to the people of the UK. A clear call to action is required for the UK government to set more ambitious emissions reduction targets, to tackle the climate emergency. 

Solution

We developed a unique piece of voter research as part of ClientEarth’s Climate Snapshot on UK attitudes to climate change on the day the election was announced, to ensure that climate change became a significant issue in the general election. The results framed climate change as a major issue that could determine the outcome, highlighting 70% of adults demanded more climate action in the face of climate emergency and 54% said it would influence their vote.  

Result

We secured over 240 articles published across the UK, with 1.8M coverage views. Highlights included The Guardian, The Times, Independent, ITV, Metro, Huffington Post, and Evening Standard. Articles, videos and social assets generated significant engagement on social media, with 18.9K social shares, putting climate at the heart of election debate.

Impact

The ClientEarth Climate Snapshot demonstrated that climate change was a significant issue for voters and helped focus attention on parties' climate policies ahead of the election. Its results were front and centre in political debates, and quoted by politicians and influencers such as Environment Agency Chair Emma Howard Boyd.

Media Coverage

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