Project
Launch of First Hydrogen Car
Client
Riversimple
Sector
Transport
Testimonial
"We were delighted with the results for the launch of the Riversimple Rasa. Greenhouse PR did a fantastic job in providing a strategy and executing the launch of the car. Understanding very different audiences, from car enthusiasts to environmentalists and potential investors, was crucial. The Rasa now has real momentum."
Hugo Spowers
Challenge
The revolutionary Riversimple Rasa engineering prototype challenges the car industry with the first affordable, state-of-the-art hydrogen car, delivered as a complete, cost-transparent service to customers. We were asked to showcase the car, create ‘buzz’ around the potential of the hydrogen-powered car and attract private investors.
Solution
Delivered >34 media interviews with a car trial allowing journalists to experience the Rasa plus set up nationwide roadshow for media. Delivered global media campaign, targeting newswires, and key international media as well as leading automotive and technology-focused online and print media to deliver in-depth analysis.
Result
Delivered >188 online pieces of media coverage showcasing the car story. >20 pieces of coverage in foreign language publications. 2,845 image views and release downloads. UK coverage included FT, Economist, New Scientist, full page in Daily Mail, Daily Telegraph, plus DPS in Sunday Times with Jeremy Clarkson.
Impact
Riversimple Rasa seen as a vision of the future with increased investment and profile globally. Widespread coverage highlighted the investment opportunity.
Media Coverage
