Project

Innovating for Smart Energy Future

Client

Northern Powergrid

Sector

Energy

Testimonial

"Greenhouse PR has used their expertise to support us as we transition from an electricity Distribution Network Operator (DNO) to a Distribution System Operator (DSO). By working in partnership, media opportunities have been successfully maximised, leading to positive and sustained coverage in key national, trade and regional media."
Siobhan Barton

Challenge

Decarbonisation of the UK’s energy system requires power utilities to become active managers of the network using smart solutions.

Solution

Launched Northern Powergrid’s Smart Grid Enablers project – a pioneering £83m investment in the UK’s most comprehensive network upgrade since the 1970s – and showed how it will create the backbone of an efficient, cost-effective smart grid.

Result

Delivered >60 pieces of quality broadcast, national and trade coverage and 17 interviews, including with FT and Bloomberg. Provided support at stakeholder events on roadmap for new smart network.

Impact

Northern Powergrid is increasingly recognised and cited as a leading investor and innovator in the UK’s smart energy grid.

Media Coverage

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