Project

Campaign to improve children's food

Client

Organix

Sector

Food

Testimonial

"The Greenhouse team have become part of our family, they understand our philosophy and bring insight on ideas to fit perfectly with our plans. They execute the plans with such commitment making sure they are delivering to our consumers’ needs. They have a great network of contacts and use these to build strong relationships for us to develop in the future."
Anna Rosier, MD, Organix

Challenge

Parents increasingly concerned about the quality of children’s foods sold on the baby aisle.

Solution

Commissioned and launched ‘Engineering Taste Report’ with Dr Taste, uncovering the impact artificial colourings and flavours are having on children’s health. Supported with Mum Panel survey and team of No Junk Mum bloggers, plus an engaging campaign to help parents make good food choices.

Result

Live TV and radio interviews with Dr Greg Tucker and Organix, with national media including The Sun, Huffington Post, Spectator Health and The Grocer, +extensive parenting media and blogs, with reach of > 10m.

Impact

Kick-started a major children’s food campaign to engage retailers on how to make good food choices and what to watch out for on the baby aisle.

Media Coverage

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