Project

Uniting business to call for a green recovery

Client

Green Alliance and RSPB

Sector

Campaigning

Testimonial

"Greenhouse is more than just a PR agency. In a matter of days, their team secured high profile CEO signatories, agenda-setting national coverage and support from celebrities and influencers.

We were so impressed with their ability to hit the ground running and reach influential audiences – including key decision-makers in Parliament, Whitehall and the media."
Chris Venables, Head of Policy, Green Alliance

Challenge

The coronavirus pandemic demonstrated how the health of humanity is inextricably bound to the health of our planet. To forge a plan out of the national crisis, we need Government to put a resilient economy, healthy communities and a thriving natural world at the heart of the relief and recovery plan.

Solution

Unite CEOs, youth leaders and influencers with an open letter addressed to the Prime Minister, calling on him to prioritise a green recovery. Launch an integrated campaign, providing opportunities for high-profile CEOs and influencers to communicate the urgent demands expected of Government.

Result

Secured several business signatories, including The Body Shop, Triodos Bank UK, Good Energy, KeepCup and Pukka Herbs.​ Influencer support from Deborah Meaden, Jerome Flynn and Chris Packham. ​Richard Walker, MD of Iceland was interviewed on the BBC R4 Today Programme.​ Over 15 features resulted in over 4.5 million views.

Impact

Over 60 CEOs signed the letter, from businesses including Iceland, The Body Shop, Ben & Jerry’s, Pukka Herbs, Good Energy and Keep Britain Tidy. Influencers joined the call for action, including Chris Packham, Jerome Flynn and Deborah Meaden. DEFRA responded to the open letter, saying the government "remains committed to being a world leader in tackling the great global challenges we face in climate change and biodiversity loss."

Media Coverage

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