Project

Giving Nature Friendly Farmers a Voice

Client

Nature Friendly Farming Network

Sector

Food

Testimonial

"Greenhouse delivered a fantastic launch. Due to the outstanding coverage achieved, we have experienced an influx of organisations and farmers backing the network, and we are now engaging with government at a very senior level to influence policy."
Martin Lines

Challenge

NFFN wanted to provide farmers with a unified voice to call for effective and immediate policy change to reward farmers for delivering public goods.

Solution

Launched campaign with a report highlighting a series of farmers’ stories and a clear call to action at a high profile launch at Oxford Real Farming Conference. Farmers across the UK were given a powerful and unified political voice as advocates for nature.

Result

Secured > 480 broadcast, print and online features, with a combined reach of over 20 million. During the week of the launch, 20 TV crews visited farms to film nature friendly farming in practice.

Impact

1,000 farmers committed their support for pro-nature farming policy via social media. Gove referred to NFFN as best practice and is now recognised as an important political voice for the future of farming.

Media Coverage

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