Project

Driving Uptake of Sustainable Palm Oil

Client

Roundtable on Sustainable Palm Oil

Sector

Resources

Testimonial

"Greenhouse’s insight and support has been invaluable. Their efforts have without doubt contributed towards helping us achieve our industry goal by engaging stakeholders worldwide and driving the uptake of sustainable palm oil."
Danielle Morley

Challenge

Palm oil is the world’s most commonly used vegetable oil and is responsible for devastating rainforest deforestation. RSPO’s mission is to drive production and uptake of certified sustainable palm oil.

Solution

Deliver digital campaign to engage multiple stakeholders across the supply chain driving uptake of sustainable palm oil by profiling innovation and benefits, leading to a shift in opinions and behaviours. We encouraged greater collaboration across the industry through campaigns centred around RSPO-hosted international events.

Result

Delivered high levels of engagement and collaboration with > 3 million impressions and 72k engagements on Twitter, 1 million impressions and 14k engagements on LinkedIn, 4.6 million impressions and 100k engagements on Facebook.

Impact

During this year, there has been a 33% increase in sales of CSPO, 27% increase in certified smallholders, 14% increase in certified area, 16% increase in membership.

Media Coverage

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