Project

Driving Sign Ups to Co-Wheels Car Club

Client

Co-Wheels

Sector

Transport

Testimonial

"Greenhouse helped us develop our messaging and delivered a campaign that delivered positive media and digital coverage and member sign ups, building the case for cars off the road."
Pierre Fox

Challenge

Launch Co-wheels car club across five regions; Glasgow, Dundee, Derby City, Derbyshire NHS & Derby Marina, to drive take up and to remove cars off the road, demonstrating positive sustainability story.

Solution

Developed regional stories by inviting media and influencers to sign up and ride in Co-wheels EV cars for a day event of their choice.  Provided media package with lifestyle photography.

Result

Generated >80 articles across broadcast print and online, 9 were full page articles, 100% mention Co-wheels. 
Delivered >11.3 million total circulation and >17.7 million total readership.  30% of articles had website link.

Impact

Generated positive results with 460 new member sign-ups during September alone.

Media Coverage

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