Project

Urging for a circular economy at the World Economic Forum in Davos

Client

Circle Economy

Sector

Resources

Testimonial

The partnership with Greenhouse worked really well for us and Circle Economy has gained much from the advice and input of their experienced team.

Global coverage of our report launched while we were at the World Economic Forum which helped to drive momentum and interest with leaders on the urgency of making our world more circular.
Mark Ashurst, Head or Marketing, Circle Economy

Challenge

Only 9% of the resources that enter the economy are recycled, leaving a massive ’Circularity Gap’. Resource extraction and greenhouse gases continue to increase, we need to wake up to the opportunities of the circular economy.

Solution

Launched ‘The Circularity Gap’ report at the World Economic Forum, in Davos, warning that Governments are failing to maximise chances of avoiding dangerous climate change by overlooking the potential of a circular economy. Connected the circular economy as a big part of the solution to reach the climate goals.

Result

60 articles across global broadcast, national and trade titles. Potential online readership of 1.1 billion and an estimated readership of 5 million. Highlights include Reuters, Independent, Taggespiegel, Spiegal, Het Financieele Dagblad, La Tribune.

Impact

Many publications cited the focus of the World Economic Forum as the circular economy, referencing the CGR report.

Media Coverage

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search