Project

Celebrating the Changemakers

Client

Triodos Bank

Sector

Finance

Testimonial

"The support of the Greenhouse team has been invaluable, from developing our campaign narrative right through to building a strategy and delivering fantastic media coverage across mainstream national media and online. We are consistently impressed with the results that Greenhouse delivers."
Zoe Sear

Challenge

Demonstrate the power of money to drive positive change and current account customer sign ups, through the launch of the first ethical and sustainable current account for pioneering bank, Triodos Bank.

Solution

Developed narrative around the power of money to create positive change and invited people to #JoinTheChange. Engaged people through shared interests and values and connected people to where their money goes by highlighting transparency. Launched with national press day with series of #Changemaker films showcasing the difference your money makes.

Result

Delivered >70 pieces of coverage, 25 articles in nationals with a reach of >50 million, an estimated 350 million views online, 100% positive tone and 1,600+ social shares.

Impact

Resulted in more than 6,000 sign ups to the current account in the first week.

Media Coverage

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