Project

Campaigning to Clean Up Fashion Supply Chains

Client

Changing Markets Foundation

Sector

Lifestyle, Resources

Testimonial

"We’re delighted with the scale and the impact of the coverage that Greenhouse achieved. It has really helped to raise awareness of the negative impacts of irresponsible viscose manufacturing – which is key to making supply chains more transparent."
Natasha Hurley, Head of Campaigns

Challenge

Expose the true cost and toxicity of viscose production and its impact on factories and local communities.

Solution

Launched Changing Markets’ Dirty Fashion Report linking major brands to viscose and calling for commitment cleaning up viscose in the supply chain sign up to Sustainable Sourcing Roadmap.

Result

Delivered > 20 features in national and trade media – including R4 You&Yours, BBC World Service, Daily Mail, Guardian, and eco-textile news, with reach of > 3 million and 14.3k social shares.

Impact

ASOS, H&M, Zara, M&S and Tesco made formal public commitments to adopt the roadmap and clean up their viscose supply chains.

Media Coverage

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