Project

Building accountability on global investment

Client

InfluenceMap

Sector

Finance

Testimonial

"I would like to thank Greenhouse PR for their professionalism & persistence in our recent collaboration on asset managers and climate. The impact on the sector and our partners to move more quickly on climate has been profound as a result of the media coverage.  The interviews which were set up, allowing us to communicate the required nuances of the story, made a huge difference."
Dylan Tanner Founder, InfluenceMap

Challenge

The world's 15 largest asset managers have $37 trillion of assets under management, a fifth of the total value of world capital markets, giving them huge influence over the global economy. InfluenceMap showed that their portfolios are significantly at odds with international climate targets and only three of the 15 are consistently engaging with companies to align with their business with the Paris Agreement.

Solution

Launched an international media campaign, framing a narrative around the world's biggest asset managers failing collectively to drive forward the transition needed to support the Paris Agreement. Highlighted the leaders and laggards, and explained why it is not good enough to simply discuss climate risk. A social media campaign showed support from former UNFCCC head Christiana Figueres and other financial influencers.

Result

Secured 163 pieces of media coverage for the report, including 91 nationals across 24 countries, with 1.94bn reach. Achieved coverage in key target publications such as Financial Times, Bloomberg Opinion, Reuters Breakingviews, Sky News, DPA and AFP, as well as further follow-up coverage in The Guardian.

Impact

Billionaire hedge fund manager Sir Christopher Hohn used the study to publicly accuse asset managers of greenwash, and the FT cited the impact of this pressure when BlackRock – the world's largest – joined Climate Action 100+ and announced that it would shift its focus to sustainable investing. The study is regularly cited, maintaining pressure on asset managers to play an active role in meeting global climate targets.

Media Coverage

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