Greenhouse has supported sustainable coffee pioneers Cafédirect with the launch of a new Christmas Blend. A perfect stocking filler for any coffee lover, organic and Fairtrade coffees from Peru and Honduras have been blended together to inspire the taste of Christmas with festive notes of praline and brown sugar.
For nearly 30 years, Cafédirect has pioneered the concept of business as a force for good, investing over half of its profits back into farmer communities and positively impacting the lives of over 600,000 smallholders to date. As a leading supporter of organic, Cafédirect pays an organic premium in order to provide a positive impact on the earth.
Following a stand-out feature in The Times showcasing Cafédirect’s unique way of doing business, we have landed product placement features for the Christmas Blend in the Daily Mail, Express, Metro and across 70+ regional media outlets. The combined estimated readership is over 7 million, which will support the growth of this trailblazing coffee brand.
John Steel, CEO of Cafédirect states: “At Cafédirect, we believe wholeheartedly in positioning small, family farmers as the leaders in the system, rather than impoverished beneficiaries at the bottom of a supply chain. Our latest organic Christmas blend empowers smallholder growers, delivers a great taste and pioneers a better way of doing business.”
Cafédirect have just been named Social Enterprise of the Year and received the International Impact Award so there is much to celebrate this festive period. We are excited to continue to work with such an innovative brand in 2019 and hope to spread the word about their #RidiculouslyGood coffee and impactful business model.
If your organisation is helping to build a more sustainable future and looking to increase its impact, get in touch and let’s team up in the fight against climate change.