Joe joins us as we proudly open a new offshoot of Greenhouse PR at 40 Bermondsey Street, London. Formerly Head of Communications at the Institute of Physics, find out what drives his passion for clean tech below.
Tell us, in 20 words or fewer, what’s your background?
I’ve spent 10+ years in science PR, promoting and explaining complex ideas for some of the world’s best thinkers.
What motivates you?
I love spreading great ideas and seeing them become part of the zeitgeist. We’re facing an alarming range of challenges, most significantly climate change, but we have the solutions. We need to help shift behaviours and mindsets to move the solutions forward.
What kinds of companies do you work with?
I work across green energy and clean technology accounts with a current focus on energy storage, supporting clients such as redT and Pivot Power in building energy infrastructures that keep green energy available even when the sun dips and the wind stops blowing.
Describe a recent campaign you’ve worked on that excites you.
Between promoting redT’s installation of an energy storage machine for a huge campus at Australia’s largest university and announcing Pivot Power’s new battery at Arsenal’s Emirates Stadium, we’re supporting a revolution in the way energy is managed. This revolution will make the world much greener and a lot safer, removing our dependence on fossil fuels. It’s a really exciting time to be helping journalists and other change-makers understand the significance of what’s occurring.
Who are your top three dream clients?
I really admire James Thornton and the work that he and his team do over at Client Earth. The spotlight that they are shining on governments breaking their own environmental laws and/or the boards of leading companies not acting to mitigate ever-growing climate risks is having a huge impact and I’d love to support them in their mission.
There are some start-ups out there that have huge potential to disrupt. One that excites me is Biohm; a company that is using natural materials and design systems to revolutionise the way we design, construct and use our built environment. Working with a start-up like Biohm is an opportunity to have a huge amount of impact; building visibility of the client to help them scale up and drive change.
As a very keen cyclist, I would also love to work with Sustrans. There are few things as special as cycling on a country lane, free from traffic. I’m keen to share the joy but would hope working for them would give me a chance to get out on more of their routes!
Can you recommend a life- or game-changing book?
A bit of a cheat here, I used the Cicerone guide ‘End to End Cycle Route: Land’s End to John O’Groats (Cycling)’ to map my friend and I across the country over a life-changing two weeks in 2013. No other book has led to quite such an awesome experience.
What do you listen to when you’re cooking dinner?
There’s a bunch of alternative-ish American bands that I love and The National is my favourite of them.
What’s the best advice you’ve ever been given?
Do what makes you happy. Life’s too short not to.
Finally, who is your eco-hero?
Lisa Simpson. Who else has had her reach on issues like pollution, waste and animal cruelty?
Keen to have Joe’s mind on the job driving effective communications to grow your business? Contact him at email@example.com and find out more about the change-making clean tech campaigns we’ve led here.