Getting to know Greenhouse – Chrissie Williams

The Greenhouse team lives and breathes our mission to drive positive social and environmental change and we were honoured to be named ‘Communications Agency of the Year’ at the Business Green Leaders Awards in June.

As part of our ‘Getting to know Greenhouse’ series, we meet our Senior Consultant Chrissie Williams and find out what makes her tick.

 Chrissie Williams Quote

 

  • Tell us, in 20 words or fewer, what’s your background?

I’ve worked in PR for 25+years, agency side and in-house, for a mix of big brands and smaller niche brands.

  • What motivates you?

Getting results, because by spreading the word we influence others and help to make a positive difference.

  • What kind of companies do you work with?

I primarily work in the consumer sector for organic companies and brands, with a real focus on food and parenting.

  • Describe a recent campaign you’ve worked on that excites you.

Organix’ junk busting campaign is shining a light on the slipping nutritional standards in some baby and toddler snack foods, available on the baby aisle.  The intensive media campaign #FoodYouCanTrust investigated and debated the unnecessary ingredients, such as salt and sugar, hiding in some infant snacks.

With a consumer survey, video clips and digital graphics, we used ambassadors to help tell our story. We worked with TV personality, investigator and mum Cherry Healey, a dietitian and our community of influential bloggers.

Significant coverage has included really strong ‘on message’ features in Mail Online, Telegraph Online and Weekend, Metro and Hello.  Retailers have engaged with the campaign and other influential baby and toddler players have congratulated Organix.

  • Who are your top three dream clients?
  1. WWF: they’re affecting change in so many areas in the UK and the developing world. I’m especially interested in their sustainable living projects and their work protecting the world’s oceans.
  2. Clipper Teas: love their story, their packaging, and their deliciously tasty skinny minty infusion.
  3. Mr Organic: imagining press trips to organic tomato farms just outside Rome to launch new sauces and tell their story.
  • Can you recommend a life or game-changing book?

One of my recent reads has really stayed with me… Bel Canto by Ann Patchett.  Latin terrorists storm an international gathering hosted by an underprivileged country, it’s a beautiful, original and at times funny story about being under siege in life, foreign relations, and love.

  • What do you listen to when you’re cooking dinner?

I love cooking and experimenting with new recipes – and in the background it’s always music, generally Van Morrison and lately Michael Kiwanuka.

  • What’s the best advice you’ve ever been given?

Slow down, take a moment and be really present – it declutters the mind and is ideal for work and play.

  • Finally, who is your eco hero?

It’s got to be David Attenborough!

 

Are you a sustainability pioneer looking to tell your stories and increase your impact through PR and digital campaigns? If so, get in touch with Chrissie on chrissie.williams@greenhousepr.co.uk

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