Why the picture.

Not only is Greta Thunberg synonymous with climate activism, she’s also living proof that you’re never too small to make a difference. I’m also a big fan of Jody (the artist) and the Tobacco Factory, having worked there for many years, so this mural means a lot to me.

What I believe in.

Education and optimism – definitely! It’s hard to learn about the climate crisis and not feel somewhat powerless, but if we all keep learning and working towards positive change, big things are possible.

Why I do what I do.

In order for sustainability to progress, we need to transform the way people think and feel about the environment. I believe PR and digital marketing is instrumental to achieving widespread behaviour change.

What do at Greenhouse.

I work with a range of clients to deliver SEO and social media campaigns that help achieve positive social and environmental change.

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