Flora Hancox

Why the picture.
I’m outside an independent flower shop in my home town of Frome, a place which for me represents the amazing power of community spirit, independent thinking, local retail and grassroots politics. These are the things that I think can change the world for the better.

What I believe in.
The power of businesses and communities to bring about behavioural change for the benefit of future generations.

Why I do what I do.
Climate change, food security and social inequality are impacting the world at a terrifying rate, but there are some amazing organisations and pioneers helping to reverse this. By communicating effectively and persuasively, we can encourage a powerful step change in the way communities, governments and businesses operate.

What I do at Greenhouse.
I help corporates and NGOs to tell their story, tackle big issues facing our world and campaign for positive change – I do this across financial services, retail, technology and food sectors.