Why the picture.
Suspended from the ceiling in London’s National History Museum is a skeleton of the blue whale, the largest animal in the world. A global whaling ban brought the blue whale back from near extinction in the 20th century. We can put a stop to our own extinction if we urgently act selflessly.

What I believe in.
Humans evolved rapidly because we’re an inherently sociable species. I believe we will collaborate digitally, in our local communities and at a global level to stop emissions, curb the worst climate impacts and rebuild a resilient new economy – where people and planet don’t just coexist, we thrive.

Why I do what I do.
I’m obsessed with connecting people and projects to scale positive social and environmental change. I’ve used my words to accelerate climate action since social media was invented.

What I do at Greenhouse.
As well as overseeing our in-house content, I work across projects from innovation in cities to sustainable investment and radical green leadership. I write copy that spurs action, collaborate with powerful digital partners and create social media campaigns that mean business.

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